Maxum is a leading business consultancy and advisory firm with clients across Australia.

Our team and strategic alliances comprises experts with a broad range of skills across a variety of industries. We offer a comprehensive suite of services including business strategy and planning, property advisory, taxation support, wealth creation and capital raising.

Whilst we engage with some clients on specific projects or advise on key business opportunities or issues, we typically work with most clients in a partnership capacity over a longer-term basis.

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Whilst we always tailor our services to the needs of individual clients, key areas of focus typically comprise of:

  • Mergers and acquisitions
  • Business growth and strategic planning
  • Insolvency advice
  • Asset protection
  • Business start-up
  • Wealth creation and management
Maxum personal


We pride ourselves on providing comprehensive advice and a personalised approach that exceeds client expectations and reflects our own high standards.

Professional services


Expert advice from a range of qualified team members, backed by years of industry experience and our professional conduct guarantee.

Maxum CEO

Maxum is led by prominent advisor Wayne Fraser

A highly regarded business advisor, Wayne is a successful businessman with expertise across a range of disciplines including taxation, business strategy and planning, asset protection, wealth creation, capital raising and insolvency.

Originally from South Africa, Wayne began his career as an accountant and management consultant, initially for Ernst & Young and then in senior management at KPMG and PricewaterhouseCoopers.

Wayne set up his own accountancy and advisory practice in 2000, which he has grown into a leading boutique firm with a diverse range of clients across Australia and overseas.

In response to the needs of his clients, Wayne launched Maxum – a full service business consultancy with offices in Sydney, Melbourne, Brisbane and the Sunshine Coast. With a philosophy of “getting it right the first time”, Wayne takes the time to fully understand his client’s needs and motivations to create an action plan best suited to them.

Maxum brings together a network of specialists whose expertise complement Wayne’s own strengths, and provides end-to-end solutions for individuals, start-ups and established businesses both small and large.

Whilst Wayne engages with some clients on specific projects or to advise on key business opportunities or issues, he typically works with most clients in a partnership capacity, developing a deep understanding of their unique needs, and offering strategy and support the longer-term.

Wayne Fraser of Maxum

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